Social Media Strategy

"The essence of strategy is choosing what not to do."— Michael E. Porter, American economist and founder of strategic management.

The key reason for strategy development and implementation in social media is to find ways to stand out among the noise. Sometimes that means not jumping on the latest “trend” and instead, creating a more impactful and strategic plan based on your intentional goals.We work with you to determine a specific set of goals pertaining to branding, social media presence and engagement rates. We then determine the best strategies, including establishing brand identity and communication style.

We fully understand that social media can be an oversaturated marketplace, even for companies in the architecture/ engineering/construction industry, but it all comes down to creating an impactful campaign to get people to care.

We conduct a discovery process to assess your firm’s overall company branding, messaging, and strategic plans. We then assess your current social media strategy and review all social media channels to gather a baseline, including a diagnostic of all social media analytics from the past six months. 

Our owner, Julie Wanzer, LEED AP, has 15 years of experience with social media strategy, marketing and implementation, from creating quizzical X (formerly Twitter) content in the early 2000’s to strategic LinkedIn branding to impactful TikTok content that exposes more people to construction career pathways.

HOW IT WORKS

Our Process

Discovery call for company branding and strategic plans overview.

Review of current social media strategies and analytics.

Workshop process to uncover strategic social media goals and uncover impactful campaigns.

Deliverable: Social media strategic plan, including detailed social media campaigns, researched messaging and brand-specific recommendations.

Strategies Available:

Facebook (Meta) - includes paid advertising.

Instagram - includes paid advertising.

LinkedIn - both company and personal profile strategies for executives

TikTok–includes TikTok paid advertising

This service is best for:

Architecture, engineering and construction firms looking to increase their social media rates of engagement

Marketing managers who want to create more dynamic social media content focused on certain industry-specific celebrations or key differentiators of their firm, expressed via a series of 1 min “get me to care” videos

Some of Our Favorite Examples

Social Media Campaign for Civil Construction Academy

By Julie Wanzer • October 13, 2022
Social Media Campaign: Brand exposure and driving registrations for this no cost, entry level construction training program. Find them on TikTok @civilconstructionacademy, or on Facebook here.

Concepts in Millwork "Words of the Year" Campaign

By Julie Wanzer • October 13, 2022
Concepts in Millwork have been a social media client of ours since 2021. Check out their Words of the Year Campaign here, and their LinkedIn page here.

Strategic Social Media Campaigns for American Council of Engineering Companies of Colorado

By Julie Wanzer • October 13, 2022
The American Council of Engineering Companies of Colorado has been a social media client of ours since 2017. We've developed numerous strategic campaigns for Engineering Excellence Awards , Engineer’s Week, and ACEC Colorado’s Annual Conference.
Request Additional Portfolio Examples