A Fractional CMO
for B2B Companies
Ready to Grow Smarter
This is not a consultant-for-hire model.
This is embedded marketing leadership.
Fractional CMO services are designed for B2B companies that want strategic direction, accountability, and momentum without the cost or risk of a full-time executive.
Fractional CMO Subscription Pricing & Packaging
Fractional CMO services are designed for B2B companies that want strategic direction, accountability, and momentum without the cost or risk of a full-time executive.
Select from the three packages below.
Custom packages available by emailing julie@increasingmarketvalue.com
Engagement Details
- Minimum 3-month commitment
- Monthly subscription billing
- Scalable as your business grows
Package 1: Foundation
Best for: Small B2B teams or firms getting serious about growth
Investment: $3,500/month
Includes:
- Monthly leadership strategy call
- Marketing and business development alignment
- Messaging and positioning guidance
- Content and visibility priorities
- Monthly action plan and priorities
Package 2:
Growth
Best for: Firms actively pursuing new work and scaling efforts
Investment: $6,000/month
Includes Everything in Foundation, Plus:
- Bi-weekly leadership calls
- Sales and marketing integration support
- Campaign planning and oversight
- Email newsletter strategy and optimization
- KPI tracking and reporting
Package 3:
Leadership
Best for: Established firms needing senior-level marketing leadership
Investment: $9,000/month
Includes Everything in Growth, Plus:
- Weekly leadership touchpoints
- Team guidance and coaching
- Vendor and agency management
- Thought leadership and authority strategy
- Quarterly planning and growth roadmap
What My Trusted Clients Have to Say
"When we received grant funding for a digital marketing plan for ACEC New Mexico, I knew we needed a strategist, not just someone to post content. Julie Wanzer delivered exactly that.
She came in organized and prepared, presenting a full Strategic Marketing Plan with a 12-month content calendar tailored to our key initiatives such as Legislative Advocacy, Engineers Week, and Young Professionals.
In just a few months, we grew from zero LinkedIn followers to 55 (a 189% increase), generated over 9,200 combined impressions across LinkedIn and Facebook, and one single Legislative Advocacy Day post drove 1,175 impressions and 1,241 clicks."
"I then hired Julie directly in 2021 to create a strategic social media plan and support the implementation of branded messaging for Concepts in Millwork, on both our company LinkedIn page and company Facebook page.
We are so pleased with how Julie represents Concepts that we are trusting Julie to work with us on producing a new company video to capture our company's history, present and future.
Julie is great to work with. She is prepared, creative, has great follow through, and great energy. Julie stands out for her passion getting to know Concepts so she can help us do a great job marketing who we are and what we stand for."
“Julie adds value to both the planning and execution of strategic marketing processes.
She is likable, personable, and candid. She produces professional level deliverables and she drives to not risk deadline over-runs.
She is an asset to her organization, no doubt.”
Doug Miller, DBIA, MS RECM, LEED GA
SVP, Head of Real Estate Services, Cardinal Group Real Estate Services












