Get Them to Care
How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand
This book isn’t about posting more content.
It’s about building credibility, trust, and
visibility in a crowded B2B marketplace.
Get Them to Care shows professionals and teams
how to position themselves as trusted experts
so clients, partners, and prospects actually pay attention.
people Hire the
Company They Remember.
Build Your Brand. Strengthen Your Relationships.
Win More Work.
In today's competitive marketplace, expertise alone isn't enough.
Whether you're pursuing new clients, building your professional reputation, recruiting top talent, or strengthening your company's brand, success depends on one thing: getting people to care.
Get Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand is a practical guide for professionals who want to become more visible, more credible, and more memorable.
Written by Julie Wanzer, LEED AP, this book shares the strategies she has used for more than 23 years to help B2B companies and professionals build trust, communicate their value, and create meaningful business relationships.
Designed for Professionals Who Want to Grow Their Influence
Who This Book Is For
Business Owners & Entrepreneurs
Build a stronger company brand while positioning yourself as a trusted leader within your industry.
Sales & BD Professionals
Learn how to stay visible between meetings, strengthen relationships, and create more opportunities through intentional personal branding.
Marketing Professionals
Discover ways to align personal branding with company marketing efforts to amplify visibility and support business development.
Project Managers & Technical Professionals
Build confidence communicating your expertise and establish credibility with clients, partners, and future prospects.
Bring the Book to Your Team
Learning Is Even More Powerful Together
Many organizations use Get Them to Care as more than a book—they use it as a professional development resource.
Business Rewritten offers customized workshops and training programs that expand on the concepts in the book, helping teams put the ideas into practice.
Popular Ways Organizations Use the Book
- Corporate leadership development
- Sales and business development training
- LinkedIn workshops
- Team book clubs
- New employee onboarding
- Professional association programs
- Conference breakout sessions
- Executive retreats
Resources to Increase Your Market Value
A compilation of digital tools and recommendations to help increase your market value.
Resource Guide for
GET THEM TO CARE
Subscribe to Business Rewritten's Newsletter to access the Get Them to Care Resource Guide that accompanies the published book.
This Resource Guide for Get Them to Care is an interactive, clickable PDF that accompanies sections of the book with images and LinkedIn® screenshots for visual learners (Valued at $15.95).
GET THEM TO CARE
What Others Are Saying...
"Julie Wanzer is the “go-to” for digital marketing in the construction and engineering industries. In her book, you will find her passion for both, as well as her expertise, leap off the pages; but you don’t have to be in construction or engineering to benefit. Her tips and guidance can be applied to any industry who needs to have a strong digital presence, and if you are doing business today, you need a strong digital presence.
As you read through her book, you will feel like one of her clients. It's as if she is taking you by the hand and walking you through the process. Her 4 characteristics of a meaningful post, and specific examples of how to do it were so helpful and just loved her end of chapter tips broken down by novice, intermediate, and advanced. I will definitely refer back to this book again and again.”
Donna Marino, PsyD
Psychologist/Executive Coach
